The Christmas Express series of advertisements can be said to be a classic case in the advertising industry that is worth learning from. Takehiko Miura, the planner who created this series of advertisements, and director Kazuyoshi Hayakawa created a series of advertisements with similar styles from the late 1980s to the mid-1990s. The biggest feature of these advertisements is that they depict heartwarming stories centered on people's daily lives, or simply put, "story-based advertising".
Tag: Japan
\"Lost in Translation" is a film directed by Sofia Coppola, telling the story of a middle-aged actor in crisis and a young woman in a quarter-life crisis who meet in Tokyo and spend time together. In this film, the director showcases some characteristics of Japanese culture and potential misunderstandings and conflicts that may arise in cross-cultural communication through the dialogue and behavior of the male and female protagonists. This article analyzes some details in the film from the perspective of linguistics and cross-cultural communication, exploring the cultural phenomena in the film, as well as the director's understanding of and conflicts with Japanese culture.
This article describes my internship experience in Roppongi 1-chome, Tokyo. I depict the vibrancy and luxury of Roppongi, as well as the bits and pieces of interning at a TV program production company. I was in charge of finding stories of Japanese people living abroad, going through many interesting phone interviews and data collection. Despite the harsh working environment, I felt a sense of freedom and passion for the TV industry. In the end, I reflect on this internship experience, marvel at Roppongi's elite culture, and ponder the meaning of work.